The average persons attention span is 8 seconds. That's sad.
When they are faced with large paragraphs of text, unless they love you a lot, they will not read them. If you are lucky, they scan.
Visual data is more engaging than a bunch of words on the screen.
It tricks the brain into thinking its having fun and not working, it also helps people learn and remember things.
Here is a cool infographic from Neil Patel about visual learning -