Content Strategy

Think of content strategy as the most important first step you can take to propel your business goals forward. Content strategy is planning for which types of content you'll need, gathering the resources to execute, and defining direction for your content. Content strategy is not copywriting and its different than content marketing.

   

 

 

                                      P.S. Thank you Melissa Rach for being AWESOME.

 

Some strategic consulting and documents I can provide include:

  • Content Audits
  • Content Gap Analysis
  • Content Recommendations
  • Persona Creation
  • Content Calendars & Planning
  • Internal Linking Strategies

 

Content Marketing

Most searches are initiated as a way to acquire information, not buy products or services. Because of this, the business with the best content gets the opportunity to engage with a potential customer. In inbound terms, they have now entered the top of your sales funnel. 

 



You have generated awareness and leads for your products or services and taught somebody something along the way. You've done good. Now it's time to move those prospects along in your sales funnel, turning leads into customers.

I can help you craft:

  • Blog Posts
  • Landing Pages
  • Social Media Posts
  • Emails
  • Newsletters
  • Case Studies
  • Product Demos
  • Product Videos


I See you're still here. Ready to define strategy and execute tactics? Let's talk.

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