The Center Consultancy
Growing Brand Awareness, Leads, & Clients for the Center’s Workshops
Client Overview:
The Center Consultancy, formerly known as The Center for Equity and Inclusion, is a mission-driven organization that provides actionable strategies and training on performance-enhancing practices through a diversity and inclusion lens. Its goal is to assist organizations in transforming their cultures to foster trust, engagement, and high performance within teams.
Client
The Center Consultancy
Website
www.thecenterconsultancy.com
Outstanding Mid-Year Results
At the halfway mark, the Center has surpassed key benchmarks:
- 21% of traffic goals achieved
- 70% of the lead generation goal was achieved
- In the first six months, they landed a new contract through the website, which resulted in $7,130 Investment gain or 158% ROI on marketing.
Comparing Six-Month Periods:
- Website Traffic: +265.4% from blog and landing page efforts.
- Email Subscribers: +72.2% via email campaigns.
- Social Media Traffic: +561.5% through strategic LinkedIn engagement.
Key Milestones Completed:
- 24/7 Reporting dashboard: 24/7 reporting dashboard for executives to quickly see how their marketing was performing without asking! The dashboard allowed executives to track form submissions, email sign-ups, and click-to-calls, deepening the team’s data-driven approach.
- Local SEO: These on-page optimizations resulted in a 198% rise in organic traffic within the first 90 days.
- Content Workflow + Marketing Operations: Created a content marketing operations framework and process to enhance collaboration between leadership, sales, and marketing, upskill team members, and create a highly functional marketing tech stack, resulting in more publishing objectives met quarter over quarter.
- Social Media Optimization: Increased activity, audience engagement, and leads from LinkedIn.
- Email Marketing Automation: Introduced sequenced emails and nurturing campaigns for new leads.
Looking Ahead
We have a six-month window to assess these initiatives’ more profound business impact. Current data showcases the Center as a rising leader in organizational culture.
“Danielle is an absolute expert in her field, going above and beyond as a consultant. Her guidance has been invaluable in increasing brand awareness and generating leads, driving a 198% rise in organic traffic, a 67% boost in newsletter subscriptions, and a 106% increase in contact form submissions. Her leadership, strategic insight, and commitment to excellence make her a rare talent. Plus, she brings a refreshing human touch to the technical world of marketing. I highly recommend her for holistic content strategy, SEO, and marketing support.” –
Xochilith Franklin -Finance & Marketing Manager at The Center Consultancy.
Year Over Year Results
265%
Increase in Traffic
72%
Increase in Email Subscribers
158%
ROI Gain