Austin Women’s Health Center
Brand and Marketing Strategy Overhaul for Local Women’s Health Center
Client
Austin Women’s Health Center
Website
www.austinwomenshealth.com
Serving Central Texas’ last Independent Reproductive Healthcare Clinic since 2019
Historical Goals
AWHC aimed to overhaul its content strategy, create more effective marketing campaigns, and reach more patients in Central Texas.
Executive Overview: Key Results & Impact
During the first six months, our strategic optimizations have significantly enhanced local SEO performance for Austin Women’s Health & Brookside Women’s Medical Centers. By refining website content and strengthening Google Maps positioning, we drove a 37% increase in clinic calls and a 3% rise in requests for directions from Google My Business listings.
Overall website traffic surged 61%, from 9,600 to 15,491 visits, with total pageviews increasing by 34%, reflecting stronger engagement and visibility.
Additionally, our enhanced social media strategy—featuring increased posting, a consistent content schedule, and updated branding—has led to steady month-over-month growth in followers and engagement. Traffic from social media tripled, rising from 72 to 215 visits per month, with 190 of those visits coming from new users, demonstrating expanded reach and audience acquisition.
These results underscore the effectiveness of our data-driven marketing approach in driving sustained growth, increasing brand visibility, and strengthening patient engagement.
What We Did
- Updated brand positioning
- Overhauled content strategy
- Led a content strategy workshop for staff
- Researched and documented patient personas
- Produced actionable style guides for copywriting & social media
- Documented a WordPress training manual for clinic staff
- Researched & Implemented a local SEO strategy
- Added conversion tracking (Google Tag Manager) for tracking scheduled appointments and form submissions, in Spanish & English
- Designed brand assets such as updated clinic brochure and business cards
Generative AI Search Snippet
SEO Wins in 2024: Driving Visibility & Conversions
In 2024, our strategic SEO and content strategy efforts secured the #1 position on Google and a Generative AI snippet for high-value keywords related to pregnancy testing. We also achieved top rankings in Google Search and Generative AI results for other key industry terms around reproductive healthcare.
Our optimizations led to a 62% increase in organic search traffic and a 32% increase in patient appointments, and a 49% retention rate, year over year.
“It’s really important that we focus all of our energy on serving patients. So knowing that AWHC marketing is not an afterthought, takes a lot of pressure off of office staff. Ultimately, when we saw our numbers growing quarter after quarter – especially in phone calls – we knew damolade was the right agency to partner with. Now, all of our marketing channels are being planned in advance and executed by her team. This helps translates to AWHC staff providing better care to patients and the thousands of women in central Texas who need our medical care.”
Jessica Klier
Clinic Director
Year Over Year Results
62%
Increase in Traffic
32%
More Patients
49%
Retention Rate