The Ad Council
SEO Strategy & Implementation for a leading nonprofit’s website overhaul
Client
Ad Council
Website
www.adcouncil.org
In Partnership with
Wordland
Carbon Five
Driving Impactful SEO Growth for the Ad Council since 2019
In 2019, we teamed up with top content strategy and design agencies to craft a powerful SEO strategy for the new Ad Council website, seamlessly merging three web properties into one.
Our strategic approach to SEO and information architecture optimized key elements from the old sites, driving remarkable results in the first year: a 50% increase in traffic, a 60% boost in engagement, and a 20% rise in conversions. We’ve been proud partners ever since.
What We Did
- Comprehensive Site Audit & Content Inventory – Identified technical issues, duplicate content, and opportunities to consolidate three websites for improved crawlability and search visibility.
- Keyword Research & On-Page SEO Optimization – Targeted high-value search terms and optimized key pages to boost rankings, organic traffic, and content relevance.
- Ongoing SEO Content Strategy – Provided data-driven recommendations to continuously enhance content performance, maintain rankings, and drive sustained organic growth.
- Enhanced Analytics Tracking & Defined KPIs – Improved data accuracy and reporting to measure SEO success across multiple stakeholders, ensuring informed decision-making.
- Established SEO Performance Goals & Reporting System – Set measurable targets and created a streamlined reporting process to track progress and refine strategy for continued success.
Generative AI Search Snippet
SEO Wins in 2024: Driving Visibility & Conversions
In 2024, our strategic SEO efforts secured the #1 position on Google and a Generative AI snippet for a high-value keyword: “purpose-driven marketing.” We also achieved top rankings in Google Search and Generative AI results for other key industry terms like “PSA campaign.”
Our optimizations led to a 65% increase in Sessions, a 48% boost in form conversions, and a 28% increase in Retention rate.
“Danielle has been instrumental in growing our website traffic. We are working with her to improve content for better SEO and she is helping us understand the important metrics that will inform our strategy. She keeps things simple but gets right to the point on what we need to do to grow and engage with our target audience. She is a pleasure to work with!”
Andreana Andreyev Psarros
VP, Digital Marketing
Year Over Year Results
65%
Increase in Organic Sessions
48%
Increase in Conversions
28%
Increase in Retention rate