The Ad Council

SEO Strategy & Implementation for a leading nonprofit’s website overhaul


Ad Council


In Partnership with

Carbon Five


Create a solid SEO foundation for a new website that is a consolidation of three old sites to ensure it’s optimized for the right keywords and opportunities.

Develop a comprehensive content strategy and information architecture that prioritizes crucial elements and copy of the old sites into one refined website – in collaboration with Wordland.

Drive immediate interest to the new site measured by organic visits, form submissions, download request, and new account creation.

“Danielle has been instrumental in growing our website traffic. We are working with her to improve content for better SEO and she is helping us understand the important metrics that will inform our strategy. She keeps things simple but gets right to the point on what we need to do to grow and engage with our target audience. She is a pleasure to work with!”

Andreana Andreyev Psarros
VP, Digital Marketing

What We Did

• Keyword research & On-Page SEO implementation.

• Ongoing SEO Content recommendations for continued growth and success.

• Overhauled Analytics tracking and defined Key Performance Indicators for multiple stakeholders.

• Set quantitative goals (KPI’s) and established a reporting system.

Year Over Year Results


Increase in New Users from Organic


Increase in Average Session Duration


Increase in Goal Completions

Let’s build your audience.

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