[STRATEGY] : A PLAN, METHOD, OR SERIES OF MANEUVERS FOR OBTAINING A SPECIFIC GOAL OR RESULT.
Content Strategy & Marketing
Think of content strategy as the most important first step you can take to propel your business goals forward. Content strategy is planning for which types of content you’ll need, gathering the resources to execute, and defining the direction for your content. Content strategy is not content marketing, does your content team know the difference?
Some Strategic Consulting and Documents We Provide:
Persona Research & Documentation
Content Gap Analysis
Content Calendars & Planning
Internal & External Linking Strategies
Most searches are initiated as a way to acquire information, not buy products or services. Because of this, the business with the best content gets the opportunity to engage with a potential customer. In inbound terms, they have now entered the top of your sales funnel.
You’ve generated awareness, leads and taught somebody something along the way. You’ve done well. Now it’s time to move those prospects along in your sales funnel, turning leads into customers.
We Can Help You Craft:
Social Media Posts
Ready to Define Strategy and Execute Tactics? Let’s Talk.