damolade has been providing SEO strategy services for more than a decade, practicing the science and perfecting the craft since 2009. And as with everything we do, we have a process. Here’s a look at our SEO offerings and approach.
First, we ensure that your foundation is sturdy. If it’s not, we’ll fix it. Our SEO audits provide a 360-degree look at your website’s SEO vulnerabilities and opportunities and provides a road map of next steps.
We’ll never hand you a laundry list of technical terms with flashing alarm bells and say, “Goodbye and good luck!” Our road map addresses each area of your site’s health: accessibility, indexability, and on-page and off-page SEO, with a step-by-step plan for each.
On-Page SEO starts with keyword research. After gaining an understanding of your business and its customers in our Discovery Process, we conduct extensive research into your customer’s search behavior and your competitors’ SEO strategies.
We then use that intel to generate branded and non-branded keywords that match the search behavior of your target audience and map them to your content.
From there, our team works SEO magic to optimize your metadata, information architecture linking, and site categories so your website is found by those who need it the most. Whatever is missing, we will work with you to build it the right way.
That includes showing you how to best incorporate those key terms into your future blog posts, landing pages, etc. Then we take it a step further to provide content recommendations for future posts and pages for keywords where you have a competitive edge or need to fill a gap. We can provide long-term support for your SEO content strategy as a part of our content marketing services.
Our experience has taught us that technical SEO is the area most people want the least to do with, yet it is absolutely crucial to developing an optimized user experience. It’s what keeps your website visitors from bouncing.
We don’t want to bog you down with technical jargon, but if you’re familiar with terms like sitemaps, indexing, site load time, robot.txt—those are all elements of technical SEO. Which we can manage for you!
How’s that for a deliverable?
We take a holistic approach to marketing, which means we get your SEO content strategy and technicals down solid before you even write copy.