How We Skyrocketed Growth For A Startup’s Social Media [Case Study]
How We Skyrocketed Twitter Growth By Over 140%
Client
Make Me A Freshman
Twitter: @makemeafreshman
Testimonials
“Working with Damolade Consulting has been great. Their team has allowed us to focus on other aspects of growing our startup while knowing that our Twitter feed is well attended and helping us reach and engage more users!” — Amy Jeffrey, Founder of Make Me a Freshman
Overview
Make Me A Freshman is a college application and financial aid tool that assists students, parents, and counselors organize and navigate applications and deadlines.
The Make Me A Freshman Founder Amy Jeffrey, reached out to Damolade Consulting seeking assistance with their Twitter growth and engagement. As a startup, they needed big results on a small budget. That is where we were the perfect fit.
We promised them a strategic approach focused on real metrics and engagement that would lead to the growth of their target audience followers. From April 1, 2017 to September 30, 2017 we achieved the following:
- Over 140% increase in follower growth
- Published 646 Tweets
- Earned 920 engagements
- Grew likes & engagements from on average 1 a day to 4 a day
- On average, received 3 new followers per day
- Over 4,000 profile visits
- Reaching over 30,000 impressions per month
Challenges
The challenges we faced may be familiar to others in the startup world and they included:
- Limited budget
- Lack of brand name recognition
- Saturation of tools/websites in the college planning space
How Damolade Helped
Using a special secret sauce of monitoring, engagement, and growth hacking tools, we curated trending content, crafted tweets, analyzed performance, and adjusted for the best outcomes possible.
We also researched and tastefully used relevant hashtags and engaged with followers on behalf of the brand.
“On Twitter, we encourage natural conversation and engagement between the brand and the followers fueled by a mix of original and 3rd party industry content. This engagement is what really helps give our client’s accounts that little differentiation in a saturated marketplace and boosts and sustains growth.” — Lisa, damolade social media manager
The tweets we published were a mix of industry curated content on the topics of college applications, financial aid, student loans, etc., as well as Make Me A Freshman original content promoting the brand. The split of industry content to brand content was 75/25.
Results & Return on Investment
Take a peek at our results:
Climbing follower trend showing a 140% increase from April 1 – September 30.
Awesome engagement and feedback from our target demographics, including counselors, parents, teachers, and students.
