How We Skyrocketed Growth For A Startup's Social Media [Case Study]

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How We Skyrocketed Twitter Growth By Over 140%

 

Client

Make Me A Freshman

Makemeafreshman.com

Twitter: @makemeafreshman

 

Testimonials

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“Working with Damolade Consulting has been great. Their team has allowed us to focus on other aspects of growing our startup while knowing that our Twitter feed is well attended and helping us reach and engage more users!” — Amy Jeffrey, Founder of Make Me a Freshman

Overview

Make Me A Freshman is a college application and financial aid tool that assists students, parents, and counselors organize and navigate applications and deadlines.

The Make Me A Freshman Founder Amy Jeffrey, reached out to Damolade Consulting seeking assistance with their Twitter growth and engagement. As a startup, they needed big results on a small budget. That is where we were the perfect fit.

We promised them a strategic approach focused on real metrics and engagement that would lead to the growth of their target audience followers. From April 1, 2017 to September 30, 2017 we achieved the following:

  • Over 140% increase in follower growth

  • Published 646 Tweets

  • Earned 920 engagements

  • Grew likes & engagements from on average 1 a day to 4 a day

  • On average, received 3 new followers per day

  • Over 4,000 profile visits

  • Reaching over 30,000 impressions per month

 

Challenges

The challenges we faced may be familiar to others in the startup world and they  included:

  • Limited budget

  • Lack of brand name recognition

  • Saturation of tools/websites in the college planning space

 

How Damolade Helped

Using a special secret sauce of monitoring, engagement, and growth hacking tools, we curated trending content, crafted tweets, analyzed performance, and adjusted for the best outcomes possible.

We also researched and tastefully used relevant hashtags and engaged with followers on behalf of the brand.  

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“On Twitter, we encourage natural conversation and engagement between the brand and the followers fueled by a mix of original and 3rd party industry content. This engagement is what really helps give our client’s accounts that little differentiation in a saturated marketplace and boosts and sustains growth.” — Lisa, damolade social media manager

 

The tweets we published were a mix of industry curated content on the topics of college applications, financial aid, student loans, etc., as well as Make Me A Freshman original content promoting the brand. The split of industry content to brand content was 75/25.

 

Results & Return on Investment

Take a peek at our results:

Climbing follower trend showing a 140% increase from April 1 - September 30.

 

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Awesome engagement and feedback from our target demographics, including counselors, parents, teachers, and students.  

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Work With Us

These results could be yours! Want us to help you grow your Twitter audience and engagement? Set-up a FREE 30-minute consultation with Danielle to discuss your needs or hire us immediately via CloudPeeps.